Workforce Marketplace

A national, AI-enabled marketplace, built and launched in 12 weeks.

Client work

Chekku · Workforce Marketplace

  • 12 wksBrand and platform launched
  • 15k+Jobs completed through the platform
  • 500+Customisable compliance templates

THE RESULT

What changed.

  • 12 wks Brand to national launch Strategy, brand, platform and go-to-market, end to end.
  • 15k+ Jobs through the platform A system that runs, not a site that launched.
  • 500+ Compliance templates Customisable, built into the product.
  • 10 hrs Admin saved weekly Per contractor, every week.
  1. Discover
    • Market
    • Segmentation
    • Value proposition
  2. Design
    • Brand
    • Tone of voice
    • Conversion UX
  3. Deploy
    • Platform build
    • National launch campaigns
  4. Deepen
    • Embedded brand
    • Campaign and digital optimisation

BEFORE / AFTER

Drag to see the distance.

The Chekku homepage today
The Chekku homepage in March 2024, before the work
Before A placeholder page After Chekku, in market Before: chekku.au, March 2024, from the Internet Archive

THE WORK

What we shipped.

  • Chekku, live: The back office for the trades, now in market. Website
  • The Chekku brand system: Bold, confident, verified. The full identity and guidelines. Brand
  • Chekku on site: The brand, shot with real trades. Film
  • Chekku: Chekku website system, Supercharge your contracting business Chekku website system
  • Chekku: Brand identity, Trust-led identity system Brand identity
    • Brand strategy + identity system
    • Tone of voice + copy workbooks
    • Conversion-optimised UX architecture
    • WordPress + Adobe Commerce platform
    • Membership model build
    • National supply-side campaigns
    Everything shipped
Jewell Projects helped attract investor interest before we even launched, by embedding fast, clarifying the brand, and delivering with precision.
Aaron Aitken, Founder & CEO, Circl Group

SEE THE WORK

Don't take our word for it. Open it.

  • Chekku, live preview
    Website

    Chekku, live

    The back office for the trades, now in market.

    Visit the site
  • The Chekku brand system preview
    Brand

    The Chekku brand system

    Bold, confident, verified. The full identity and guidelines.

    View & open
  • Chekku on site preview
    Film

    Chekku on site

    The brand, shot with real trades.

    Watch the film

AT A GLANCE

Objective

Trust products are bought on clarity. Make the verification obvious, the experience simple, and the proof visible, for both trades and homeowners.

Key results

  • 12 wks Brand and platform launched
  • 15k+ Jobs completed through the platform
  • 500+ Customisable compliance templates
  • 10 hrs Saved on weekly admin per contractor

Constraint

Chekku set out to connect Australians with qualified, compliant tradespeople in a fragmented industry. It had to communicate trust instantly and serve two very different audiences.

Jewell's role

AI-enabled marketplace brand for verified field-service providers; launched and scaled nationally

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WHAT THIS TOOK

Brand build Dual-audience UX Platform build National launch

Tap a capability to see every engagement where we've used it.

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