Industrial / Automotive
Revenue up 300%, from rebuilding the brand and the system behind it.
Client work
Hidrive · Industrial / Automotive
- +300%Revenue growth in the engagement period
- +350%Profit growth in the engagement period
- 15×Marketing-sourced pipeline via CRM + SEM
THE RESULT
What changed.
- Brand
BeforeInconsistent messaging
AfterOne 'Make Certain' platform
- Marketing system
BeforeNo measurement
AfterLive reporting against pipeline
- Market position
BeforeCrowded B2B2C market
AfterCategory leadership across ANZ
- +300% Revenue growth Across the partnership, with Jewell embedded at every step.
- +350% Profit growth Profit up over 350% across the engagement period.
- 15× Marketing-sourced pipeline Attributed to CRM and SEM across the partnership.
- 50% Below benchmark CPL Cost per lead at half the industry benchmark.
- 5× ROAS on sector campaigns The 2025 mining industry campaign returned 5× ad spend. Sector campaigns now roll out ongoing.
- <60 days Full funnel live Full funnel integration and lifecycle nurture launched in under 60 days.
- Discover
- Strategy
- Positioning
- Full-funnel plan
- Design
- Brand identity
- Website
- HubSpot CRM
- Deploy
- SEM
- Content
- Campaigns
- Live dashboards
- Deepen
- Outsourced marketing department under SLA
BEFORE / AFTER
Drag to see the distance.
THE WORK
What we shipped.
-
Website -
Activation plan -
Content / collateral -
Hidrive service body -
- 'Make Certain' brand platform
- Rebuilt brand identity
- Conversion-optimised website
- HubSpot CRM + marketing automation
- SEO / SEM / paid media engine
- Live performance dashboards
They owned the outcome, not just the brief.
SEE THE WORK
Don't take our word for it. Open it.
AT A GLANCE
Objective
Make the Hidrive brand mean one thing, Certainty, wire it to the funnel, and prove every marketing dollar against pipeline.
Key results
- Revenue up over 300% across the partnership
- Profit up over 350% across the engagement
- Marketing-sourced pipeline up 15x via CRM and SEM
- Cost per lead at half the industry benchmark
- Full funnel and lifecycle nurture live in under 60 days
Constraint
Fast growth had outpaced the brand and marketing systems: many channels, long sales cycles and inconsistent messaging in a crowded B2B2C market.
Jewell's role
Brand repositioning and a measurable marketing system, then running Hidrive's outsourced marketing department under an SLA.
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WHAT THIS TOOK