Utilities / Manufacturing

Repositioned for growth: +4,000 net units in a year.

Client work

Value H₂O · Utilities / Manufacturing

  • +4,000Net unit growth in 12 months
  • +23%Retention and renewals
  • −35%Customer acquisition cost
valueh2o.com.au Live

THE RESULT

What changed.

  1. Growth model

    BeforeCostly acquisition

    AfterRetention-first growth

  2. Systems

    BeforeManual processes

    AfterUnified CRM + automation

  • +4,000 Net unit growth in 12 months
  • +23% Retention and renewals
  • −35% Customer acquisition cost
  • Real-time CRM reporting and forecasting
  1. Discover
  2. Design
  3. Deploy
  4. Deepen

BEFORE / AFTER

Drag to see the distance.

The Value H2O homepage today
The Value H2O homepage in January 2021, before the work
Before Costly acquisition After Retention-first growth Before: valueh2o.com.au, January 2021, from the Internet Archive

THE WORK

What we shipped.

  • Value H₂O: Value H₂O brand, Customer-first repositioning Value H₂O brand
  • Value H₂O: Campaign creative, Acquisition + retention Campaign creative
    • Refreshed brand identity
    • CRM-powered website
    • Automated nurture workflows
    • Acquisition + re-engagement campaigns
    • Performance dashboards
    Everything shipped
Jewell Projects gave us the structure and systems to grow faster and smarter.
General Manager, Value H₂O

AT A GLANCE

Objective

Turn servicing into loyalty. A retention-first model, wired to a CRM, compounds faster than chasing new logos.

Key results

  • +4,000 Net unit growth in 12 months
  • +23% Retention and renewals
  • −35% Customer acquisition cost
  • Real-time CRM reporting and forecasting

Constraint

Value H₂O had a solid reputation but lacked the clarity, structure and systems to scale. Acquisition was costly, brand presentation inconsistent, and retention depended on manual processes.

Jewell's role

Digital transformation and rebrand for a national B2B2C filtered-water systems company

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WHAT THIS TOOK

Rebrand CRM + automation Retention marketing Performance media

Tap a capability to see every engagement where we've used it.

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