Professional Services / Legal

A 50-year firm, repositioned: +210% traffic in 3 months.

Client work

MBA Lawyers · Professional Services / Legal

  • +210%Website sessions in 3 months
  • Top 3Ranking on key legal categories
  • HigherLead quality and conversion

THE RESULT

What changed.

  • +210% Website sessions in 3 months
  • Top 3 Ranking on key legal categories
  • Higher Lead quality and conversion
  • 50 yrs Legacy modernised, not lost
  1. Discover
  2. Design
  3. Deploy
  4. Deepen

BEFORE / AFTER

Drag to see the distance.

The MBA Lawyers homepage today
The MBA Lawyers homepage in February 2023, before the work
Before The previous site After MBA Lawyers, in market Before: mba-lawyers.com.au, February 2023, from the Internet Archive

THE WORK

What we shipped.

  • MBA Lawyers: MBA brand, Modern, trusted identity MBA brand
  • MBA Lawyers: Campaign creative, 'For life' brand platform Campaign creative
    • Rebranded identity
    • SEO-first website
    • Service navigation + accessibility
    • CRM and dashboards
    • Content marketing engine
    Everything shipped
Jewell Projects helped us redefine how clients find and experience us.
Managing Partner, MBA Lawyers

AT A GLANCE

Objective

Clients choose certainty. Differentiate on accessibility, transparency and trust, and make every touchpoint consistent.

Key results

  • +210% Website sessions in 3 months
  • Top 3 Ranking on key legal categories
  • Higher Lead quality and conversion
  • 50 yrs Legacy modernised, not lost

Constraint

MBA Lawyers had a long history of excellence but an outdated digital presence. It needed to attract new audiences without alienating a loyal client base.

Jewell's role

Strategic rebrand and SEO-first digital platform for a 50-year legal firm expanding nationally


WHAT THIS TOOK

Tap a capability to see every engagement where we've used it.

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