Aviation / Logistics / Technology

Altitude in Everything™: one group story across complex divisions.

Client work

SKIE Group · Aviation / Logistics / Technology

  • 3-in-1Group, Air and Tech unified
  • Altitude™Positioning line and ethos
  • One voiceAcross digital, tender and ops

THE RESULT

What changed.

  • 3-in-1 Group, Air and Tech unified
  • Altitude™ Positioning line and ethos
  • One voice Across digital, tender and ops
  1. Discover
  2. Design
  3. Deploy
  4. Deepen (not in this engagement)

BEFORE / AFTER

Drag to see the distance.

SKIE Group: the work, as delivered
Before Before the work After SKIE Group, in market

THE WORK

What we shipped.

  • SKIE Group: SKIE masterbrand, Parent–child architecture SKIE masterbrand
  • SKIE Group: Aviation imagery, Altitude metaphor Aviation imagery
    • Group brand architecture
    • Divisional naming framework
    • Altitude in Everything™ positioning
    • Visual system
    • Tone of voice
    • Brand guidelines
    Everything shipped
SKIE Group stands for altitude, in how we think, operate, and deliver.
Group Director, SKIE Group

AT A GLANCE

Objective

The group needed architecture: a way to hold multiple entities under one voice while scaling across sectors and partnerships.

Key results

  • 3-in-1 Group, Air and Tech unified
  • Altitude™ Positioning line and ethos
  • One voice Across digital, tender and ops

Constraint

As SKIE expanded into new industries the brand fragmented. Each business line ran effectively but without a unified story or framework to connect them.

Jewell's role

Group brand architecture and identity uniting aviation, logistics and technology divisions

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WHAT THIS TOOK

Group architecture Positioning Brand system Tone of voice

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