Health / Professional Services

From respected local practice to a clearer growth pathway.

Client work

Pottsville Acupuncture / Meridiann · Health / Professional Services

  • ClarifiedFounder story and pathway
  • MeridiannScalable clinical brand shaped
  • Sale-readyImproved readiness

THE RESULT

What changed.

  • Clarified Founder story and pathway
  • Meridiann Scalable clinical brand shaped
  • Sale-ready Improved readiness
  1. Discover
  2. Design
  3. Deploy
  4. Deepen (not in this engagement)

BEFORE / AFTER

Drag to see the distance.

The Pottsville Acupuncture homepage today
The Pottsville Acupuncture homepage in January 2024, before the work
Before The previous site After Pottsville Acupuncture / Meridiann, in market Before: pottsvilleacupuncture.com.au, January 2024, from the Internet Archive

THE WORK

What we shipped.

  • Pottsville Acupuncture, live: A calm, clear home for the clinic. Website
  • The feed, run by Jewell: Their Instagram and Facebook, planned, produced and posted, week in and week out. Social
  • Calm and exact: The brand system behind the clinic. Brand
  • Pottsville Acupuncture / Meridiann: Pottsville Acupuncture, Founder-led identity Pottsville Acupuncture
  • Pottsville Acupuncture / Meridiann: Meridiann, Clinical pathway brand Meridiann
    • Brand and story direction
    • Social content plan
    • Meridiann pathway
    • Strategic summary
    Everything shipped

SEE THE WORK

Don't take our word for it. Open it.

  • Pottsville Acupuncture, live preview
    Website

    Pottsville Acupuncture, live

    A calm, clear home for the clinic.

    Visit the site
  • The feed, run by Jewell preview
    Social

    The feed, run by Jewell

    Their Instagram and Facebook, planned, produced and posted, week in and week out.

    See the Instagram
  • Calm and exact preview
    Brand

    Calm and exact

    The brand system behind the clinic.


AT A GLANCE

Objective

Protect the human care at the centre while building a more scalable commercial pathway around it.

Key results

  • Clarified Founder story and pathway
  • Meridiann Scalable clinical brand shaped
  • Sale-ready Improved readiness

Constraint

The practice had trust and capability, but needed a clearer structure for growth, positioning, content and future scalability.

Jewell's role

Founder-dependent practice to scalable clinical pathway


WHAT THIS TOOK

Tap a capability to see every engagement where we've used it.

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