Advocacy / Health

A national medical voice, modernised for influence.

Client work

Australian Doctors Federation · Advocacy / Health

  • IntegrityIndependence · Impact positioning
  • NationalNew digital advocacy hub
  • +EngagementMember and public interaction
ausdoctorsfederation.org.au Live

THE RESULT

What changed.

  • Integrity Independence · Impact positioning
  • National New digital advocacy hub
  • +Engagement Member and public interaction
  • Restored Independent voice for reform
  1. Discover
  2. Design
  3. Deploy
  4. Deepen

BEFORE / AFTER

Drag to see the distance.

The Australian Doctors Federation homepage today
The Australian Doctors Federation homepage in November 2022, before the work
Before The previous site After Australian Doctors Federation, in market Before: ausdoctorsfederation.org.au, November 2022, from the Internet Archive

THE WORK

What we shipped.

  • The ADF advocacy platform: The federation's home, rebranded and rebuilt. Website
  • The ADF brand system: The rebranded identity behind the federation. Brand
  • The mark and the tagline: The federation's signature, built to hold at any size. Identity
  • Australian Doctors Federation: ADF identity, Trusted, independent, modern ADF identity
    • Rebranded identity
    • Advocacy platform website
    • Content + press workflow
    • SEO + CRM
    • Analytics + reporting
    Everything shipped
Jewell Projects gave us the clarity and tools to modernise our message and reach.
Board Member, Australian Doctors Federation

SEE THE WORK

Don't take our word for it. Open it.

  • The ADF advocacy platform preview
    Website

    The ADF advocacy platform

    The federation's home, rebranded and rebuilt.

    Visit the site
  • The ADF brand system preview
    Brand

    The ADF brand system

    The rebranded identity behind the federation.

    View & open
  • The mark and the tagline preview
    Identity

    The mark and the tagline

    The federation's signature, built to hold at any size.

AT A GLANCE

Objective

Influence follows clarity. Anchor the brand in Integrity, Independence and Impact, and give the Federation a platform that carries its advocacy.

Key results

  • Integrity Independence · Impact positioning
  • National New digital advocacy hub
  • +Engagement Member and public interaction
  • Restored Independent voice for reform

Constraint

The ADF's outdated brand and fragmented digital tools limited its ability to connect, communicate and lead national debate, with inconsistent messaging and minimal public engagement.

Jewell's role

Rebrand and website transformation for Australia's independent medical advocacy body

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