FMCG / Export
From local producer to a global export brand.
Client work
King Country Pet Food · FMCG / Export
- 3 regionsAsia, North America & Middle East entry
- MultiplePrivate-label + retail partnerships in 12 months
- PremiumNZ provenance positioning
THE RESULT
What changed.
- Scale
BeforeRegional manufacturer
AfterGlobal export brand
- Brand
BeforeNo consumer identity
AfterExport-ready brand system
- 3 regions Asia, North America & Middle East entry
- Multiple Private-label + retail partnerships in 12 months
- Premium NZ provenance positioning
- Export-ready Identity and packaging range
- Discover
- Design
- Deploy
- Deepen
BEFORE / AFTER
Drag to see the distance.
THE WORK
What we shipped.
-
Brand -
Trade -
Packaging range -
Provenance story -
- Brand identity
- Export packaging system
- Trade website
- Video storytelling
- Export collateral + decks
He has a knack of bringing together talented people from all over the world to deliver exceptional results, on time and on budget.
SEE THE WORK
Don't take our word for it. Open it.
- Brand
Positioning built to travel
The name, the story and the identity system that gave a New Zealand maker a confident global face.
View the brand guide - Website
A clear home for the range
A website built to carry the brand to distributors and buyers.
Visit the site - Trade
Ready for the world stage
A stand and trade collateral built for Global Pet Expo, the brand out in the world.
AT A GLANCE
Objective
Provenance is the asset. Make New Zealand origin, nutritional integrity and ethical sourcing unmissable, on pack and in trade.
Key results
- 3 regions Asia, North America & Middle East entry
- Multiple Private-label + retail partnerships in 12 months
- Premium NZ provenance positioning
- Export-ready Identity and packaging range
Constraint
King Country had strong production but lacked a consumer-facing identity and an export-ready marketing platform to compete with global pet-food brands and secure distribution.
Jewell's role
From local NZ producer to global export pet-nutrition brand
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WHAT THIS TOOK