FMCG / Pet Nutrition

From quiet manufacturer to the innovation partner that builds other brands.

Client work

Sapphire Nutrition · FMCG / Pet Nutrition

  • ReframedManufacturer → innovation partner
  • GlobalReach across AU, NZ and export
  • LiveNew website and comms system
sapphirenutrition.com.au Live

THE RESULT

What changed.

  • Reframed Manufacturer → innovation partner
  • Global Reach across AU, NZ and export
  • Live New website and comms system
  • Investor-ready Aligned to partner expectations
  1. Discover
  2. Design
  3. Deploy
  4. Deepen

BEFORE / AFTER

Drag to see the distance.

The Sapphire Nutrition website
Before Before the work After Sapphire Nutrition, in market

THE WORK

What we shipped.

  • A corporate identity with room to grow: A brand system built to carry a corporate parent and a family of product brands. Brand
  • A full set, ready to use: Logos, templates and product assets prepared for every channel. Digital
  • Sapphire Nutrition: Sapphire brand, Innovation partner positioning Sapphire brand
  • Sapphire Nutrition: R&D capability, Facilities and science R&D capability
    • Repositioning strategy
    • Brand identity
    • Messaging framework
    • Digital platform
    • Investor-ready materials
    Everything shipped
Jewell Projects helped us find our voice in an industry we've been shaping quietly for years.
Managing Director, Sapphire Nutrition

SEE THE WORK

Don't take our word for it. Open it.

  • A corporate identity with room to grow preview
    Brand

    A corporate identity with room to grow

    A brand system built to carry a corporate parent and a family of product brands.

  • A clear home for the range preview
    Website

    A clear home for the range

    A website designed to present the brands and convert interest into orders.

    Visit the site
  • A full set, ready to use preview
    Digital

    A full set, ready to use

    Logos, templates and product assets prepared for every channel.

AT A GLANCE

Objective

Shift the perception from 'manufacturer' to 'strategic innovation partner': a brand that builds others.

Key results

  • Reframed Manufacturer → innovation partner
  • Global Reach across AU, NZ and export
  • Live New website and comms system
  • Investor-ready Aligned to partner expectations

Constraint

Sapphire's expertise in formulation and manufacturing ran deep, but its brand didn't reflect its leadership. It operated behind the scenes for top producers and needed a unified story.

Jewell's role

Repositioning a manufacturer into Australia's leading pet-nutrition innovation partner

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WHAT THIS TOOK

Repositioning Brand identity Digital platform Investor-ready

Tap a capability to see every engagement where we've used it.

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