FMCG / Pet Nutrition
Champion Your Bestie™: an Aussie pet brand built to scale.
Client work
Aussie Champ · FMCG / Pet Nutrition
- AU + NZLaunched across retailers
- Hero SKUWild Kangaroo with Superfoods
- WooCommerceHybrid retail + D2C platform
THE RESULT
What changed.
- AU + NZ Launched across retailers
- Hero SKU Wild Kangaroo with Superfoods
- WooCommerce Hybrid retail + D2C platform
- APAC Export framework ready
- Discover
- Design
- Deploy
- Deepen
BEFORE / AFTER
Drag to see the distance.
THE WORK
What we shipped.
-
Brand -
Packaging -
Launch -
Aussie Champ pack -
Hero product -
- Brand + mascot
- Packaging system
- Messaging
- WooCommerce store
- Retail + D2C go-to-market
Aussie Champ is proudly Australian: honest, happy, and healthy.
SEE THE WORK
Don't take our word for it. Open it.
- Brand
An Australian brand with backbone
The strategy, name and identity that gave a homegrown pet food brand a confident shelf presence.
View the brand guide - Packaging
Built to win the shelf
A pack system across the range, from Open Paddock Beef to Kangaroo, designed to stand out and sell.
- Website
A clear home for the range
A website built to carry the brand to shoppers and stockists.
Visit the site - Launch
Taken to market
Launch and marketing support that put the brand in front of the right buyers.
AT A GLANCE
Objective
Win on honesty and warmth. A science-backed product, an emotional brand, and a system that sells in retail and online.
Key results
- AU + NZ Launched across retailers
- Hero SKU Wild Kangaroo with Superfoods
- WooCommerce Hybrid retail + D2C platform
- APAC Export framework ready
Constraint
The pet-food category is crowded with imported, over-processed products. Aussie Champ's founders saw room for a local, premium alternative with real personality.
Jewell's role
Premium Australian pet-food brand built from concept to retail and eCommerce
RECOMMENDED FOR YOU
More proof worth your time
Engagements closest to Aussie Champ's situation, picked by sector and the kind of work involved.
-
$150B+Global pet-wellness market (6.9% CAGR) FMCG / Pet Nutrition / eCommerce Petzip An FMCG brand built for love, loyalty, and longevity. -
ReframedManufacturer → innovation partner FMCG / Pet Nutrition Sapphire Nutrition From quiet manufacturer to the innovation partner that builds other brands. -
+300%Revenue growth in the engagement period Industrial / Automotive Hidrive Revenue up 300%, from rebuilding the brand and the system behind it.
WHAT THIS TOOK